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NACE NEWS 66 APRIL 2017 MATERIALS PERFORMANCE NACE INTERNATIONAL: VOL. 56, NO. 4 Second in the Series Strategic Planning at NACE International By NACE President Samir Degan and Past President Sandy Williamson Core Ideology A s described in last month's introduction to strategic planning, one of the first steps in establishing a well-defined picture of any organization's Present State involves explo- ration of its core ideology. "Ideology" has been described as a systematic body of con- cepts, characteristic of an individual, group, or culture. Others describe ideology as a body of beliefs that guide individuals or large groups. One really can't engage in strategic thinking, and exploring a vision or goals for the future, without having a deep appreciation for the beliefs that guide an organization. The NACE International Board of Directors recognized that our ideology must answer three questions: 8 Why do we exist in the marketplace? That is, what is our noble cause; our Core Purpose? 8 How are we supposed to behave with one another? That is, what are our Cultural Beliefs and Core Values? 8 What is it that we do? That is, what is our Mission? We started our journey by dividing the Board into four teams, each with represen- tation from an activities committee, two areas, an executive officer, and an incoming officer or representative from the NACE International Institute or the NACE Founda- tion. Each team was asked to answer the question, "Why do we exist in the market- place?" The board debated each team's answer. Common elements and central themes were captured. In subsequent board meetings, a straw man version of our Core Purpose was created, debated, and revised. In the end, the board adopted the following: Our Core Purpose "NACE is the preeminent community for disseminating knowledge, enhancing skills, and expanding the professional net- works of corrosion control and asset pro- tection professionals, worldwide." Words should be selected and used carefully. This is exactly what our board did in developing this statement. Let's start by examining a single word: Preeminent. The Merriam-Webster Dictionary defines preeminent as "having paramount rank, dignity or importance." Dictionary. com states it is "eminent above or before others, superior, surpassing." And Google defines it as "towering above, excelling, outstanding, distinguished, renowned, cel- ebrated, supreme." Preeminent is exactly what we want to be—towering above all others, superior, distinguished, excelling in all we do. The board also recognized that we exist to create a worldwide "community for dis- seminating knowledge, enhancing skills, and expanding professional networks." There is no mention of conferences, publi- cations, standards, education, or certifica- tion. These activities are simply the tools for achieving the greater purpose. The tools may change over time; our reason for existing won't. NACE OFFICERS P R E S I D E N T Samir Degan* Osnar Paints and Contracts Pvt. Mumbai, India V I C E P R E S I D E N T Jeffrey L. Didas* Matcor, Inc. Tucson, AZ, USA T R E A S U R E R Michael Ames* Chapman Engineering Boerne, TX, USA P A S T P R E S I D E N T Sandy Williamson* Consultant Calgary, AB, Canada C H I E F E X E C U T I V E O F F I C E R Robert H. Chalker* NACE International Houston, TX, USA D I R E C T O R S Debra Boisvert/2015-2018 Target Products, Ltd. Burnaby, BC, Canada Richard B. Eckert/2015-2018 DNV GL Dublin, OH, USA Darby Howard/2015-2018 JDH Corrosion Consultants, Inc. Concord, CA, USA Thomas Ladwein/2015-2018 Aalen University of Applied Science Aalen, Germany Mohammed Al-Subaie/2016-2019 Saudi Aramco Dhahran, Saudi Arabia Jorge Cantó/2016-2019 Corrosion y Proteccion Hidalgo, Mexico Cris Conner/2016-2019 Utility Service & Maintenance, Inc. St. Louis, MO, USA Andrew Haiko/2016-2019 LTK Engineering Services Ambler, PA, USA Eric Langelund/2016-2019 Piping & Corrosion Specialties, Inc. Millersville, MD, USA C. Lindsay Enloe/2017-2020 Utility Safety & Design Swansea, IL, USA Michael S. O'Brien/2017-2020 MARK 10 Resource Group, Inc. Richmond, VA, USA Toyoji Takeuchi/2017-2020 Sumitomo Heavy Industries Marine Engineering Co., Ltd. Yokosuka, Japan E X O F F I C I O D I R E C T O R S Keith Perkins President, NACE International Foundation Chris Fowler President, NACE International Institute *Executive Committee members