Materials Performance is the world's most widely circulated magazine dedicated to corrosion prevention and control. MP provides information about the latest corrosion control technologies and practical applications for every industry and environment.
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NACE NEWS 64 AUGUST 2017 MATERIALS PERFORMANCE NACE INTERNATIONAL: VOL. 56, NO. 8 Sixth in the Series Strategic Planning at NACE International By NACE President Samir Degan and Past President Sandy Williamson I n a conversation between Alice and the Cheshire Cat in Alice in Wonder- land, Alice extols, "If you don't know where you're going, any road will take you there." We have indicated many times that strategic planning pro- vides a roadmap for taking us from a well- defined present state to a compelling and significantly different future state. But first, we must know where we want to go. In last month's edition of MP, we established the first element of our destination. Our Vision NACE International is a diverse, global community of professionals who are pas- sionately committed to providing society with comprehensive solutions to protect our assets today and in the future, reward- ing all involved with fulfilling lifelong careers. Our vision is a timeless statement, not subject to frequent revision. It represents the proverbial "carrot on a stick" hung in front of a donkey. We are forever aspiring to attain our vision, but can never fully realize it. It does however, provide direc- tional context and help outline the desti- nation we seek. After all, if we don't know where we're going, we might not get there! The second element of the future state involves creation of a more definitive de- scription of our destination. Our overarch- ing goals create a specific, measurable, and attainable verbal picture of what our association will look like by October 2019. NACE International: Capitalizes on the IMPACT Study and other institutional knowledge to: 8 Frame regulatory policy and business practices; and 8 Develop programs focusing on corro- sion management. Creates value for our customers and members by engaging them in: 8 Development and delivery of locally relevant programs, products, and services; and 8 Volunteer opportunities and experi- ences that are meaning ful to the member, resulting in increased member participation and customer satisfaction. Establishes and maintains a systematic process to ensure all products and services are: 8 Developed rapidly ; 8 Targeted to create diversified revenue streams; 8 Market value priced; 8 Locally relevant; 8 Multi-purpose; and 8 Consistent in content and message. The description of our future state has two components. We intentionally move from an aspirational, timeless vision state- ment, to specific and measurable over- arching goals that we fully intend to achieve in three years. Completion of these overarching goals moves us toward our vision. They paint a very clear picture of our desired destination. We know where we are going as an association, and are committed to getting there. So much so that the goals are written in the present tense, as if we've already achieved them. But of course, we haven't. Our work in strategic planning thus far has all been conducted with a singular NACE OFFICERS P R E S I D E N T Samir Degan* Osnar Paints and Contracts Pvt. Mumbai, India V I C E P R E S I D E N T Jeffrey L. Didas* Matcor, Inc. Tucson, AZ, USA T R E A S U R E R Michael Ames* Chapman Engineering Boerne, TX, USA P A S T P R E S I D E N T Sandy Williamson* Consultant Calgary, AB, Canada C H I E F E X E C U T I V E O F F I C E R Robert H. Chalker* NACE International Houston, TX, USA D I R E C T O R S Debra Boisvert/2015-2018 Target Products, Ltd. Burnaby, BC, Canada Richard B. Eckert/2015-2018 DNV GL Dublin, OH, USA Darby Howard/2015-2018 JDH Corrosion Consultants, Inc. Concord, CA, USA Thomas Ladwein/2015-2018 Aalen University of Applied Science Aalen, Germany Mohammed Al-Subaie/2016-2019 Saudi Aramco Dhahran, Saudi Arabia Jorge Cantó/2016-2019 Corrosion y Proteccion Hidalgo, Mexico Cris Conner/2016-2019 Utility Service & Maintenance, Inc. St. Louis, MO, USA Andrew Haiko/2016-2019 LTK Engineering Services Ambler, PA, USA Eric Langelund/2016-2019 Piping & Corrosion Specialties, Inc. Millersville, MD, USA C. Lindsay Enloe/2017-2020 Utility Safety & Design Swansea, IL, USA Michael S. O'Brien/2017-2020 MARK 10 Resource Group, Inc. Richmond, VA, USA Toyoji Takeuchi/2017-2020 Sumitomo Heavy Industries Marine Engineering Co., Ltd. Yokosuka, Japan E X O F F I C I O D I R E C T O R S Keith Perkins President, NACE International Foundation Chris Fowler, FNACE President, NACE International Institute *Executive Committee members